Making Sustainable Shopping Simple – A New Initiative by 53 Degrees North and Columbia

You know us, we love a good sustainable story...Especially if it means getting back to nature.

The gang at 53 Degrees North along with Columbia are making sustainable shopping easier for everyone. 

Their new campaign means you can exchange your preloved clothing in a 53 Degrees North store and get a 20% discount on new season Columbia! Your old clothes are then recycled at Focus Ireland (Beloved Boutiques) so they get a new lease of life rather than ending up in landfill. Circular economy in action. Everyone wins.

53 Degrees North are asking customers to bring a bag of clothes to their stores in Dublin or Cork and in exchange customers will earn their discount on new season Columbia.

The clothing will then be given to Focus Ireland for their Beloved Boutiques in Malahide, Dublin and Douglas, Cork.

And the best part...Here's why it works. 

This circular economy model helps people change their clothing habits. Recycling and reusing clothing can have amazing environmental benefits – by wearing clothes that little bit longer or recycling them it is possible to minimise the environmental impact of our clothes. 

Reusing clothing can directly affect the amount of clothing being produced and reduce the drain on our planet’s natural resources; reducing carbon emissions, water usage and waste. 

53 Degrees North – “We see this as a great opportunity to help preserve the amazing mountains we climb, the cold Irish waters we swim in and the sun drenched forests we photograph. We want to make sustainable shopping simple so you can get back to nature.”

Shop the range here and see the full campaign video shot by: Joe Ladrigan and Abe Neihum. Photos by Brian Reilly Troy.