Performance Meets Sustainability - The New Parley Edition


on Apr 11, 2018

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By Fiona Donnellan

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UltraBOOST Parley and UltraBOOST X Parley

We love eco friendly stories like this so we just had to share - Adidas UltraBOOST Parley Collection are made from 85% recycled Parley Ocean Plastic.

Parley for the Oceans, Adidas Running and FC Barcelona goalkeeper Marc ter Stegen introduce the new limited edition UltraBOOST Parley collection. Inspired by the dark blue and green of the ocean, the UltraBOOST Parley, and the UltraBOOST X Parley combine groundbreaking technology with sustainability. In the fight against plastic pollution from the sea, Adidas and Parley use recycled plastic from around eleven bottles for each pair of the limited edition collection.

Photo credit:
UltraBOOST Parley and UltraBOOST X Parley

The Exclusive Collection's Primeknit upper is made from 85% recycled Parley Ocean Plastic. The midsole made of BOOST material ensures comfort and highest energy recovery. The Continental Rubber outsole provides perfect grip with every step. The shoe is also equipped with an NFC chip on which one arrives on a digital platform. There you can learn more about the partnership, future initiatives and the avoidance of plastic waste in everyday life.

Photo credit:
UltraBOOST Parley and UltraBOOST X Parley

We love this idea and the new collection looks amazing. The added bonus of the sustainable elements means we're giving this collection the Girl Outdoor Magazine thumbs up. The UltraBOOST Parley and UltraBOOST X Parley will be available in limited quantities from April 16 at the store and online at www.adidas.com/Parley. Follow the conversation at #adizero2 @adidasrunning on Instagram, Twitter, and Facebook.

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on Apr 11, 2018

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